The UPA Pickleball Association is dedicated to promoting and developing pickleball in Uttar Pradesh, creating platforms for competitive play and encouraging wider participation in the sport.

With a strong focus on grassroots growth and professional tournaments, UPA is playing a key role in building a vibrant pickleball ecosystem in the country.

WOW Consulting were proud to be the Official PR Partner for the UPA Independence Cup 2025, held on 17th August 2025.

WOW managed the event’s complete public relations and communication strategy, driving pre-event buzz, coordinating media outreach, and delivering impactful on-ground and post-event coverage to maximize the tournament’s visibility and reach.